WELCOME TO
THE SPORTS
COMMERCE
INSTITUTE

Africa’s leading
business school
for sport.

Empowering the next generation of sport industry leaders through future-focused, African-rooted education. 

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  • Short courses
  • Learner Pathways
  • Case Studies & Live Projects
  • Networks & Mentorship

Whether you’re entering the sport industry or advancing within it, our programmes equip you with the tools to thrive in sponsorship, brand strategy, governance, athlete marketing and more.

Our Courses
About Us
  • WHAT WE OFFER

WHAT WE OFFER

Our alumni work at

University of the Western Cape
22Ours
University of Pretoria
UCT Sport - Football
Stellenbosch University
Stellenbosch Football Club
SAIL
Namibian Broadcasting Corporation
International Player Management
COSAFA

OUR EDGE

REAL-WORLD CASE STUDIES, EXPERT GUEST LECTURERS, PRACTICAL LEARNING MODELS, INDUSTRY-VALIDATED CONTENT.

View Our Courses

STUDENT
TESTIMONIALS

“The masterclasses from industry leaders were eye-opening. I loved that theory was immediately applied.”
Ghouwa
GhouwaStudent
“I joined SCI to learn how the business side of football actually works. The case-study work with a real club was invaluable, I finished the course with portfolio pieces and an internship placement at a community club.”
John
JohnStudent
“SCI changed the way I think about sport. The short course on Sponsorship & Partnerships gave me the frameworks and the confidence to pitch to a local brand.”
Lesego
LesegoStudent
“SCI doesn’t teach from textbooks, they connect you to people who do the work.”
Colleen
ColleenStudent
“The live sessions were practical, inspiring, and super relevant.”
Noni
NoniStudent
“The facilitator brought real industry experience into every session. It made me feel like I was learning directly from people who live and breathe sport.”
Melissa
MelissaStudent

NOW
LAUNCHING

Applications are open for our flagship programme in Sports Sponsorship & Brand Partnerships

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